Fair trade coffee is coffee that is bought from the growers at a higher price than standard coffee. The purpose of fair trade is to promote healthier working conditions and greater economic incentive for producers. Fair trade is an organized social movement and market-based approach that aims to help producers in developing countries make better trading conditions and promote sustainability. The movement advocates the payment of a higher price to producers as well as higher social and environmental standards. It focuses in particular on exports from developing countries to developed countries, Coffee farmers producing fair trade certified coffee are required to be part of a co-op with other local growers. The co-ops determine how the premiums from fair trade coffee will be spent. Growers are guaranteed a minimum price for the coffee, and if market prices exceed the minimum, they receive a per pound premium. Your purchase of fair trade coffee helps each family/grower provide a better living for their family and community.

1

2